If you haven’t discovered the pure joy of the Who What Wear clothing line, get thee to your nearest Target store. Better yet, log on to the department store’s website and check out all the AFFORDABLE fabulousness that about abounds.
The WhoWhatWear brand was founded by Hillary Kerr and Katherine Power, who both worked in editorial at ELLE magazine. The ladies turned their passion for fashion and style into a thriving multi-media destination (WhoWhatWear.com) and a mega-successful clothing collaboration with Target.
Nothing compares to two brands you admire coming together to offer some pretty awesome and cost-efficient clothing. So when Target announced the collaboration in October 2015, I was geeked. I’d been a pretty regular visitor to WhoWhatWear.com and loved what they were doing over there. As an early fan, I was hopeful that the clothes would be as good or better as some of the previous collabs Target had launched.
In February 2016, the first collection hit the stores and I was all in. What many fashionistas didn’t know at the time was that WhoWhatWear was in Target to stay. As a result, I’ve probably bought at least two items in each subsequent release. It’s that good! The line also features shoes, handbags and other pretty cool accessories.
The fall collection, which launched in July, offers new silhouettes, new prints, new textures, new trends, and everything under $50. Most of the items were available in-store and online with sizes ranging from XS to 4X. This animal print jacket has quickly become a fall favorite of mine.
The jacket is both cool and classic, featuring a no collar design and simple waterfall lapels. The cut and design provide for an elongated silhouette, giving the appearance of a taller, leaner body shape. For that alone, I am sold of this piece. It’s the perfect piece for fall layering. I have so many styling ideas for this coat. Stay tuned!